Searching For a Good Copywriter
If you want to earn money online, you're going to have to have a site. If you would like that website to bring in profits, it must be written really well. Unless you're good at copywriting already it's wise to hire someone well-qualified to write the text on your web site. A good copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are born equal. Some of them are really gifted. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Here are tips on how to figure the difference.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a website that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Pay attention to the copy used on this site too. If there are a lot of mistakes, this is not a good sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple noticing of grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it help you like the copywriter? Does it make you want to continue reading and find out more about the person? Does the copy make you raring to employ them as soon as possible? Does the website copy make you feel like you need to leave? Does it make you mad? These are all very important responses and they require your attention.
Carry out your background research on the copywriter. Try to find reviews on online forums and unbiased web sites. It's highly likely that the only reviews you are going to find on the writer's web site are going to be good. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials deserve special attention. You need to also ask the writer for a few references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially crucial if the copywriter is touting himself why not find out more or herself an expert in an area. When the writing looks like it was sourced from Wikipedia or is particularly unclear, you better find another copywriter.
There are many different ways to discover if a copywriter is worth your money or not. It is essential that you do your homework and look beyond the copywriter for information pertaining to his/her reputation and character.